Epitome Skincare

Minimalism is all the rage these days, and while we’re not quite ready to join the tiny house craze, we wouldn’t mind a bit more real estate in the bathroom. Enter: Epitome Skincare, available at Uptown Minnesota. Founded in 2010 by Nicole Mulder, a long-time veteran of the spa industry, Epitome offers simple, no-fuss products that provide powerful results. “The line is small compared to other brands,” says Mulder, “but don’t let that fool you. Each product is packed with high-tech ingredients (proteins, peptides, and acids) that work together to solve a variety of skin concerns.”

Epitome_Lash and BrowBased out of Eden Prairie, Minnesota, Mulder worked with leading chemists throughout the
nation and as far as France to develop her formulas, which range from cleansers, moisturizers, and lip and eye treatments to complex serums, including her signature Lash and Brow Enhancing Serum. A blend of peptides and natural ingredients, the product promotes growth, resulting in longer and thicker lashes and brows. “It’s the Epitome staple,” says Mulder. “The formula is prescription free and ophthalmologist tested for safety, and the results are astonishing. I hear from women all the time who have experienced rapid growth and increased fullness thanks to this product.”

Epitome_SPFEpitome is a one-size-fits-all approach. “My goal was to make the line easy and effective,” says Mulder. “The products work for oily skin, dry skin, aging and damaged skin, rosacea—you name it. Using cutting edge science and technology, our chemists are able to formulate multi-tasking products. All skin types will benefit and the instructions for use are simple and flexible.”

Mulder’s uncomplicated program applies to her company values, the first of which is “simplify.” They also include “quality,” “integrity,” “community,” and “connection.” “That’s the trend and that’s the future,” she says. “A more focused approach on what makes sense, which leaves time for what
really matters.”